Designing Digital Campaigns
Oct 16, 2024, 3.30 PM @ Festival Center D'24
Event language: English
Catharina Enderlein, CEO of ELSCP – European Lab for sustainable companies & personalities, meet MOMENTUM, the founder of the initiative Sinnflut – Zukunft gesunde Stadt, as a partner of the New European Bauhaus (European Commission) and the Head of Ströer Media Creation, will share her unique insights into sustainable urban communication. Emphasising the powerful combination of strong messages, positive storytellings, beautiful pictures and emotional animations.
How to design new forms of digital content campaigns in our living spaces to have a greater impact for our sustainable society and economy? How to inform, educate and interact with all citizens by using this inclusive urban space? "You can make a huge difference with new forms of city communication and real time tools of digital screens," she explained. "DOOH is the first mover, if we use the communication infrastructure as a trust- and starting-point for new storytellings. Why? Because we reach people directly in their environment. Therefore we need a deep understanding how to create empathic stories – based on a feeling of belonging and a beautiful, circular vision of our future."
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